When I was originally going into my portfolio project, one lesson that always stuck with me was the first project where my class was learning about digital and brand identity. In this project, we were essentially assigned to create a brand for ourselves. This taught me so much about how to make a product recognizable and consistent to ensure that viewers within the media are familiar with what you’re producing. On this social media account I demonstrated this digital identity by using an intricate font, visually appealing flowers to adhere to the title of my series, as well as other engaging social media posts to adhere to my target audience consisting of young adults to bring awareness to the slightly unspoken topic of insecurities. In order to continue this sense of branding, I had also created a variety of taglines to adhere to my message within this project and to engage this audience into my product by not giving too much away about what would be discussed within a typical episode. Some taglines that I had included within my marketing, identity, and social media page for my series were “Don’t hide away”, “Don’t miss out”, and “What you can’t see won’t hurt you”, in order to remain with the message that I am attempting to spread that insecurities are something that will occur within a young adults life but you have the opportunity to deal with them in a healthy and positive manner.
To engage with my intended target audience, my main focus was to bring awareness to the topic of insecurities in order to be an outlet for those young adults who are struggling and unsure how to deal with their harsh feelings towards themselves. Through the use of my social media page, my goal was to demonstrate that nobody should feel alone with what they’re going through since an immense amount of people across the globe are experiencing these same emotions towards something they cannot change about themselves such as their height, shoulders, face shape, etc. In order to match what I wanted my series to represent within my social media page, one feature that I included that I believed would be useful to my audience was “Pro Tips”. In these posts I would list enlightening messages or pieces of advice in order to motivate my audience to feel better about themselves. For instance, some inclusions were “Be gentle with yourself”, “Write down your positive qualities”, “Treat yourself the way you would treat a friend”, “Surround yourself with people who uplift and support you”, as well as multitude of other Pro Tips to showcase that there are ways to attempt to move past these feelings that may be consuming you. As for my print component, I wanted to infiltrate this same message by allowing readers to also understand my main message and goal with this series by asking informative questions such as “What inspired you to want to implement this documentary?” and “Who is this series targeted towards?” in order for readers, especially those who read magazines, to understand that the creation of this series is to be an outlet for those who do not have access to a support system that can help them overcome their damaging insecurities.
Research played a huge role into this production process since I was not fully aware of the conventions that were typically included within an episodic documentary, therefore, I viewed many characteristics that other episodic documentaries had included within the media in order to grasp what my own portfolio project should include. One component that I especially focused on was staged B-roll since I was unfamiliar with the concept before taking AICE Media A Level and knew that it would have to be something that I must include within my excerpt. One episodic documentary series that I particularly looked at called “Worst Ex Ever” truly helped me understand why B-roll is used and how to essentially utilize it. By watching this series, it allowed me to understand that whatever B-roll you’re producing needs to “match up” with what is being spoken about in the subject’s discussion. Although this series did not demonstrate how I would be producing my B-roll since they primarily participate in animated B-roll, this series was a huge aid into how I should include B-roll within my own portfolio project. Another factor that I researched that I also familiarized myself with is indirect vs. direct interview questions. Within my documentary, I was unsure at first if I wanted to use indirect or direct interview questions since I did not know when to use which type of question. However, after watching an episodic documentary entitled “Abstract” in my class’ study about documentaries, I believed that I should use indirect questions to allow my excerpt to have a piece that flows but to also make the tone more personal to feel almost like the subject shown within an episode is having a conversation with the audience.
To represent social groups and issues, within my excerpt of my episodic documentary, I included demonstrations of Sadie feeling unsure of herself due to her insecurities by showing clips such as struggling to find an outfit due not be confident in her weight and over analyzing herself in the mirror to show she is second guessing how she looks. By showing that Sadie is an insecure teenage girl that is struggling with her opinions about herself, it allows the audience to understand that she is just like any other teenage girl and that she can relate to how the audience is feeling to demonstrate the idea that young adults are not alone when experiencing these feelings of self doubt towards themself. Furthermore, to represent the issue itself, I brought up the idea in my Instagram page that 70 to 80 percent of young adults are enduring these emotions to represent that this idea of having insecurities about yourself is common and that they are not abnormal.
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