How does your product engage with audiences?
In our documentary, The First Cut: Pressure on Prescreens, our piece attempts to relate to everybody regardless of whether or not you have experienced auditioning for a BFA in Musical Theater.
This documentary centers around High School senior, Martina Rodriguez, a talented performer who is interested in pursuing a BFA in her future and her journey with musical theater. Martina discusses why she wants to go into a future a future with musical theater, how she feels about the pre-screen audition process, the effects that theater has had on her life, and why she does all that she does for a future in this industry. While not everybody is planning on being a performer in their future endeavors, Martina attempts to make the audience feel a sense of inspiration in regards to what they wanted to do in their future.
Martina does not sugarcoat anything, which is what makes her authenticity so refreshing for audiences to see, allowing for the formation an immediate connection between viewers and Martina's personality. Martina's emotional rollercoaster is something that audiences do not see often within products as typically what we are seeing within the media, whether is a highly fictional television show that tends to make people feel bad about themselves or a social media account of an influencer showing off money and lavish vacations, situations are highly fabricated with to look like everything is perfect but Martina shows that when it comes to something that you are passionate about, not everything is going to sail smoothly. By the audience seeing a realistic story, it makes them feel better about themselves and that they're not alone with whatever they may be going through or experiencing.
Although this documentary primarily discusses what the college audition process is like, the content that is spoken about can be relatable to anybody who has already experienced applying to college, people who are currently applying to college, and those who will soon be applying to college. The pre-screen audition process is differs a lot from a typical CommonApp application, however, our documentary features a variety of topics that can reside with people who are feeling the same way Martina is. By allowing their to be relatability within our product, it helps the audience to be invested emotionally, keeping their attention throughout the documentary.
For instance, Martina mentions numerous times throughout the documentary that the stress of her pre-screens makes her frustrated sometimes and can have a huge toll on her mental health. By her discussing how she will take that amount of stress in order to achieve her dreams, this can allow the audience to gain inspiration through what Martina has to say and gain a realization that you have to work hard in order to achieve what you want. By Martina sharing her story with the audience, it deepens viewers engagement within her story, leading watchers to be more invested in what she will do in the future. Martina opening up and showing her transparency about the realities of this grueling process openly shows her audience that not everything you do is going to be glamorous, even if you want it to be your future. Tons of viewers can relate to this is different forms whether it is applying for your dream job at a law firm or even campaigning to win an officer position in school, that is what makes Martina's story so eye-catching, while it is not exact to what everybody may be experiencing, people can find ways in her passion and drive that can have even a slight connection to something that one may be going through.
This documentary has an emotional appeal to viewers through the use of Martina's mom. For example, we included a conversation between Martina and her mom. This was an extreme powerful scene to show as it revealed a deeper meaning to just wanting to become a performer in the future. Her mom is seen getting emotional about what Martina is going through is within this process to achieve a BFA in musical theater. Her mom being visibly upset about how this is bothering her grabs viewers attention as this can be relatable to both parents and children, no matter the circumstance. Through the using emotional aspects within our documentary, it allows our piece to create a greater connection with the audience. Even though this documentary is about the musical theater college application process, by exhibiting vulnerable and real life occurrences, it allows the audience to remain captivated by the rawness that our documentary captures.
Not only do I believe that this documentary will keep viewers attentions with what Martina has to say and her experiences within theater and her relatability regarding a topic that most people attempt to conceal, but I think it will go further within engagement allowing the audience to catch a newfound confidence into pursuing a passion that they may be considering.
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