Hi Blog! After completing this complex yet rewarding project, I am very proud of the way it turned out. Coming up with ideas is usually difficult for me, however, we had a clear vision of what we had to do in order to implement this project. We began to brain storm about what the band would look like, how they would dress, marketing strategies, etc. We came up with a family band "All 4 One". Since band is new to the industry, the main idea of the band is to spread their name around locally. We came up with posters, a website, and a link tree filled with social media accounts that the band can use to interact with their fans. The website would also include show dates of when the band will perform at live events to reach their target audience. Originally, we made the target audience 14 to 21 year olds but after having a class discussion about what a target audience does for a band or artist, we created a new description. The audience would reach teenage girls from the same age range that would appreciate indie, 90's, and punk bands. The band having this style would be influential to future generations to come. We had members of the band dress similar to school of rock with a slight edge to differentiate the band from others to avoid competition. After finalizing the research for the music video, we created a vision of using promotional aspects to further the bands career while also having a story to go along with it to entertain viewers. One thing I look for in videos is to want to watch it over and over again. I think our video provides the best of both worlds within both the promotional and storytelling aspects to make this potentially a top selling music video.
After filming the music video, we started our campaign to reach our target audience. All of the members in our group contributed to the Canva presentation about All 4 One. We added slides such as the distribution, target audience, and social media presence. We all worked on different slides and created different images for what we envisioned about the band. I believe our marketing strategies work well with the image of the band. We included in the Canva presentation about doing pop-up performances inspired by Ed Sheeran and doing local performances to engage with a smaller audience in the beginning of the family's upcoming career. The Canva presentation provides a full run down as to what you can expect for the future of this band. I am especially proud of the creative marketed implemented into our campaign. An example including a TikTok challenge can create videos with the song showing viewers their "Electric Feel"
My primary job was producing the website to inform others on who the band is and what recent/ upcoming projects are. When designing the website, I focused heavily on the display and image that we wanted the audience to see. I implemented bright colors, newspaper clippings, unique designs, etc. The website is a great way to get to know the band for new fans who happen to search up the name All 4 One and will click on the website to become knowledgable about their upcoming songs, covers, and future performances. I put the bands contact information on the website to reach local restaurants and bars to not only raise money for the business but extra money to further our name down the road. Performances like these can directly reach the target audience we set as people among the range like to go out with their friends, party, and listen to music.
An idea of the website
Overall, I believe my contributions to this projects were beneficial to the final product. Every piece of work that every member did crafted into the final result. I am very proud of the level of creativity that went into this campaign and all of our ideas turned out better than I ever could have imagined. Our idea came ton life no matter how impossible a matter may have seemed. If this band were to be produced, there is no doubt in my mind we would have gained a decent sized audience. This project has been a fun one that will definitely remain as a good memory during my time in this class. I learned how important music videos are for marketing artists, the importance of having a specific target audience, and most importantly teamwork. I believe that this project is going to further my knowledge about not only marketing and media but help me before I enter the long term journey of My Cambridge portfolio project.
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