WHAT IS THE MUSICAL GENRE?
Musicals are typically filled with feelings of happiness and joy; characters consistently are break into song and dance in order to tell a story. It is considered one of cinemas most unique genres of film. Musical movies typically include an opening number, a love ballad, a villain's song, dance numbers, and many more. Musicals have constant movement, one aspect being dance. Dance can be used to express emotion through movement. The singing aspect of musicals is similar, however, singing expresses emotion through words. Musicals provide a interesting and exciting twist to a movie, keeping their audience intrigued and curious about the story being told. Musicals provide a variety of sub-genres, the most popular, High school, adult, romance, etc.
CONTENT
Musical films have the main elements of movement and sound to capture a story through a performance. Musicals are commonly described to be a upbeat and cheerful. However, this genre is extremely versatile. One example is melodramas, this is when characters experience much more intense emotions. Melodramas are mainly expressed within a stylistic side (mise-en-scène)
PRODUCTION TECHNIQUES
Musicals rely heavily on mise-en-scène in order for the set to be believable and aesthetically pleasing. The set in this genre is extremely important. When watching a musical film, the set is constantly changing as a there is a quantity of action and movement occurring. Even though musicals came become chaotic, as viewers, we must understand where the actors are performing.
MARKETING
Musicals have a wide audience range of an audience. Depending on the film, it can either be targeted toward young adults or even more mature viewers. One way musicals attempt to bring in an audience is by adapting a well-known musical into a film. Producers have been applying this idea for the past decade and it has become a wildly popular marketing tool for movie musicals.
One example is Mean Girls, it is currently one of the most popular musicals on broadway. This musical is being made into a movie that will be released in 2024. The film is already receiving an enormous amount of attention from the media due to the praise Mean Girls has already received.
Musicals are typically made for everybody, however, the largest audience that musicals receive is primarily driven by women. Producers making trailers and posters that will make women appealed. The attention is grabbed by the coloring consisting of typically pink, purple, or red. Musicals also fill their advertising with corny energy which gains a brighter feel for women who are looking to have a fun time while watching a musical film.
Singin' in the Rain (1952), provides a look of 3 individuals with expressions of joy. This movie poster provides a fun and inviting feel for viewers.
SAMPLES
EXAMPLES TO REFERENCE
West Side Story (2021)
SOURCES
https://nofilmschool.com/musical-genre
https://raisingchildren.net.au/guides/movie-reviews/high-school-musical
https://www.imdb.com/title/tt1823664/plotsummary/
http://www.filmreference.com/encyclopedia/Independent-Film-Road-Movies/Musicals.html
https://visual.ly/community/Infographics/entertainment/complete-list-film-sub-genres
https://dailybruin.com/2015/01/06/growth-in-film-adaptations-of-musicals-brings-hollywood-broadway-together