Hi Blogger! I have some exciting updates to the portfolio project's progress, I am officially done with my print component. I wanted the print component to allow not just my target audience but those interested in magazines to allow them to be informed about this new and upcoming series. I included interview style questions such as "What inspired you to want to implement this documentary?" and "What makes this documentary different from others that you see within the media?" in order for readers to understand the intentions behind this powerful series. Therefore, I took these questions that an interviewer may ask and went in depth to give readers background information and context to what I will be producing to grab attention and provide engagement to my series.
Examples of Bold Images
Including flyer to demonstrate marketing campaign
After doing research on past portfolio projects that took on this print component, I knew that I needed to include conventions and characteristics that a typically magazine would include. Therefore, I included engaging taglines such "New episodes weekly of different people with different experiences!", bold images to attract viewers visually, organized taglines with informative interview questions, the magazine company's name, a title for the article itself, and a variety of other features that a magazine would include that I researched about. I had a lot of making this component since I love Canva and creating this component taught me so much about what making a magazine would actually be like especially since I am super passionate about journalism.
I focused a lot on the print component recently, however, I need to expand my marketing campaign to ensure that I am not only balancing all the elements within this hefty project but to make sure that my target audience is being reached that way I can attract viewers who would appreciate what I am producing. In order to make an accurate, consistent, and successful marketing campaign, I have came up with a variety of ideas to bring great publicity to my series but also go along with the overall theme of my series with discussing that young adults are not alone in experiencing insecurities and that there are positive ways to deal with your feelings about them. In order to match my intentions, throughout this next week, I plan on creating posts such as Pro Tips where I would offer positive advice to viewers that would help boost their self esteem, Q&A to interact as well as get to know my audience, short teaser trailers to give a glimpse into my episode, images from the excerpt itself, and a variety of other interactive posts to engage with my target audience.
In order to balance all of my components, I am also going to begin throughout this week on editing the excerpt itself. Although my strong suit is not editing, I am not super nervous since I do not believe my excerpt is super heavy on editing. The main aspect within editing the project is to ensure that the layering I am putting with the B-Roll and interview shots matches up with what Sadie is discussing. I find that when the B-Roll matches up with what a subject is talking about. Therefore, I want to ensure that my project includes this. My other main focus is something that I have not thought too much about yet which is music. I am unsure of exactly what music I want to choose but I had a vision where at the start of the excerpt since it is towards the end can start with a more solemn tone of music since the structure of the episode has Sadie discussing how her insecurity has effected her negatively but then the music can shift to be more upbeat that way the audience can understand that Sadie is content and has come to terms with how her insecurity has affected her. In order to get the music I am envisioning, I plan on researching on different sound websites (that are copyright free) in order to get the music that fits within this excerpt in my series.
I am near the end so I know that I cannot give up now. I need to work especially hard this next week to make sure that this strong idea with a lot of potential does not crumble. I know there is still lots to do but I know I can do it. Until next time!