Hi Blog! This week, my AICE Media class has been focusing on creating a music video and a campaign for a new artist/group. This past weekend, my group got together to brainstorm ideas that we could do for our project. We were given the song Electric Feel by MGMT. We immediately started to think of the artist marketing and branding. We all agreed on having a band called "All 4 One" it would be a family band. The name is significant because we are highlighting the unity and family values that we are showcasing to our audience. The band will have a 90's/punk/rock feel while remaining light hearted. The costumes consisted of white button ups with ties to have a preppy feel. However, we got creative with ties to have a chaotic and rebellious image. Once we identified what our ideas were for the group, we began to decide what we were going to film for our video. After having a lesson on different types of music videos, we knew we had to make a decision. Since this is a new and upcoming band, we did not want to make this soully a promotional video. Therefore, we wrote a story to go along with our promotion. We came up with a story that a girl and a boy will meet at a party where they both receive an "Electric Feel". All of this brainstorming led us to our final vision for our production. So... we shot the promotional half of the video on Thursday. Look below for a sneak peak!
The filming on Thursday was successful! We took many shots of each member playing their instrument incorporating different techniques and angles. It is so fascinating to see what we have envisioned come to life. I had to be on drums which was slightly challenging because I was not coordinated AT ALL. In the end, I thought all of the filming was going to look great for our video. Despite scheduling conflicts, I believe we all played our part into contributing what we wanted our project to look like. I believe our marketing and brand ideas are matching with the feel of our band which is exactly how we wanted it. Since the filming, we are beginning to create social media such as TikTok, Instagram, and even our own website in order to reach out to a larger audience. We would make all of our accounts accessible by using a link tree to make it simple yet efficient to view who we are and how we want others to perceive us. On top of using social media, we are creating a flyer to promote upcoming show dates that the band would be performing at. These venues can include anywhere from a family restaurant to a local bar. We would also promote this dates via social media because of that being the main source of communication in our modern day. We have shown off our marketing strategies in our campaign which will be presented next week in class. Now we are shooting the storytelling half on Saturday!
What now you may ask? We are beginning to edit what we have filmed and creating our social media accounts to engage our audience. Our target is primarily 14-21 year olds who are able to appreciate what our band is providing for others. This age consumes TikTok more than any other group. Therefore, we would start a trend entitled the "Electric Feel" challenge where creators can post under the hashtag to involve themselves with our upcoming song. By doing this, it allows our campaign to grow even further with new fans which can lead to better opportunities. I think it was a perfect idea that we decided to do a back and forth between promotional and storytelling shots to keep viewers entertained. We tend to watch music videos more because of how timeless a select number are. By differing our from others, it allows us to remain unique. One of the box idea that we implemented was by making an "Electric Feel" using a black sheet as a backdrop to show our lead singer having this feel. Our target goal is to reach as many people as possible in order to make our band a force to be reckoned with. I believe that all of the strategies that we are implemented can lead this band to the top headlines. I hope you have enjoyed this process as much as I have so far and I cannot wait to see how everything turns out in the end!
